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Justin Timberlake jumps into the celebrity-designing melee with the launch of his lifestyle brand that features saucy tees and denim. Created in collaboration with his best-friend-slash-personal-assistant and named after their grand-daddies, the clothing line emanates the charisma of the Southern gentleman with an R&B tip. The latest in urban street wear, jeans and tops are designed for that baggy, devil-may-care ease.