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Originally launched as a designer beach umbrella brand in 2007 by designer Sue Di Chio, Suboo gained a fashion following of fans. The success of this simple concept paved the way for the brands expansion into womens resort apparel and accessories in 2012. Today, with its uniquely antipodean aesthetic, the label embodies casual chic. Suboo devotees have come to love the effortless, feminine styles that have defined the collections of kaftans, dresses, tops, pants, capes, swimwear and cocktail dresses.