Founded in 2005 by brothers Arik and Laurent Bitton, French label IRO has become the quintessential brand for luxe streetwear. After generating a cult following from models to musicians alike, the brothers created IRO. Jeans, a collection of elevated basics that seamlessly fit into the REVOLVE lifestyle.
'We wanted to develop a new, more casual and accessible line of pieces with the same street style and modern vibe of the main collection,' says Arik and Laurent.
The REVOLVE girl is always one to stand out with her outfits – even if she’s in jeans and a t-shirt. IRO.Jeans is made for those off-duty days, while still maintaining that certain je ne sais quois when you wear it.
'IRO.Jeans captures that signature California laid-back vibe, but adds a bit more edge. The washes are amazing, the fit is perfect, and you'll always want their skinny in your rotation,' says REVOLVE buyer, Lauren.
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