Chapter manifests a taste of importance with desire to evoke underlying, emotional states of grandeur and visceral appeal focused around the individual Man.
When REVOLVEman debuted Chapter into its brand roster in 2013, we knew its unique approach to design would generate a strong following. The name itself even evokes an immediate connection to its reader.
“The name Chapter refers to the progression of an individual. Chapter assembled as a commitment to autonomy founded by a loyal collective of modern minds who share a common vision for curating a similar lifestyle,” says Chapter Creative Director, Devin Carlson. In modern usage, Chapter is stylistically complex, even contradictory in design and movement drawn together as a unified whole. An unspoken intensity nicely counters a loose sense of structure and visible lightness, which speaks to the silhouettes and fabrics.
“I was drawn to Chapter's neoteric design aesthetic. It was exciting to see a progressive take on classic men's essentials,” states Cassidy Burton, REVOLVEman Fashion Director. Going into our second season with Chapter, we will be waiting with bated breath for what they will come up with next – in effect, a page turner.