BLK DNM is a creative project by Johan Lindeberg, launched from downtown NYC in 2011. While the name is generic (pronounced 'black denim'), Lindeberg says that BLK DNM is more personal than anything he has created before.
The brand's product and culture reflect his true intuition, taste and lifestyle. 'I wanted to create a brand of a new era, with a clear voice,' Lindeberg says, 'and this is my personal expression. With BLK DNM, I just want to create energy and inspire people.'
The brand's core includes perfected classics with attitude in denim, leather and tailoring. The product is a reflection of the BLK DNM culture. The brand is built around themes like New York grunge meets Paris chic; consciousness; energy and nerve; self expression and art.