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In 2002, after years of research and development, Bragel revolutionized the conventional bra with the innovative NuBra. This strapless and self-supportive bra has a specially formulated PSA adhesive, which has been clinically tested to be safe and skin-friendly. The unique PSA adhesive, once washed, regenerates its stickiness and offers its wearer more than 100 times of normal, repeated application. NuBra is comfortable, versatile, and user-friendly. NuBra is also highly practical and convenient, as it can be used in a pool or in the shower, while remaining secure. This incredible product essentially eliminates the adhesive tape currently marketed in the lingerie industry.
This bra is AMAZING! I now have 3 and HATE real bra's! They work VERY well, as long as you wash them every couple of wears. I have many cute deep 'V' back shirts or open back dresses and this bra has made them awesome to wear. It takes a little playing around to learn how to place it and get the correct look. I can wear this bra ALL day without any discomfort. When you take it off, you just peel it slowly. It is NOT painful like the other reviewer said. I have a very LOW pain tolerance and it's nothing at all. Fabulous product!