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Nookie started off as a simple idea in 2003. The train of thought? To fill a void for an effortlessly cool, hip and wearable fashion label that just didnt seem to exist at the time. Now Sydney designer Nikita Sernacks design career has tur ned into a colourful success. Famous for her signature bold pr int aesthetic and flatter ing fits, Sernack has championed a covetable fashion that reflects the quintessential Australian lifestyle from beach to bar.