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London-based Brazilian designer Daniella Issa Helayel is known for creating pieces that embody feminine glamour, but remain comfortably chic. Since founding her line in 2001, Helayel has perfected the art of effortless elegance by draping women in flowing kimono dresses, one-shouldered blouses, bold colors, and modern prints. The design philosophy is simple: One should be able to wear Issa from the beach to the boardroom, using personal elements to redefine the look day in or night out.