In 2012, London based Swedes Jens Grede and Erik Torstensson came together with the intention of producing the ideal pair of jeans, FRAME Denim collectively brings the quality and legacy of denim manufacturing in Los Angeles, with the influence of a London style, cut and fit.
LOVE THESE JEANS!!! I normally wear a size 25 in jeans (JBrand & Genetic Denim) and I was worried that these jeans would fit small so I ordered them in both a size 25 and size 26 but the 25's fit perfectly! I am 5'4" and the length of the jeans is really perfect. I absolutely love these jeans. Won't buy any other brand from now on.