Leyendecker is one of LA's brightest rising fashion stars. The supremely modern line, designed by Lisa Guajardo and Jessica Moss, is sharp as a razor and timelessly chic in its no-frills approach to fashion. "We're anti-trim," explains Moss. "Embellishments come through functional details like seams, exposed zippers and buckles," adds Guajardo. An example of this form-as-function aesthetic? Leyendecker's awesome ankle buckle leggings, a must-have that flew off the racks when it appeared on Daily Candy.
||Leyendecker, a name that's been in Lisa's family for generations, sounds exactly the way the designs look: strong, unidentifiable, complicated and a little hard to pronounce... and that's exactly the way Moss and Guajardo like it. Design details like curved lines, sheer panels, and architectural shapes play off of oppositions: feminine and masculine, sexy and modest, avant-garde and wearability. Call it "smart girl style" with a seductive edge.|
Like their designs, the designers benefit from oppositions, as well. Guajardo, who studied fashion at Central St. Martins and interned with Todd Oldham, brings the dark edge to Leyendecker. Moss, a former stylist and fashion marketer, is all about pragmatism. "We knew that Lisa's edginess combined with my uber-practicality could create something great," says Moss. This winning combination lends itself to Leyendecker's understated subtlety and specialness. Clean and confident, Leyendecker designs avant-garde for the masses.