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From time travel to traveling the world, La Mer founder and creator Martine always keeps a close watch on new design inspirations for each collection. Read on as Martine talks Paris, favorite moments in time, and working on actually being on time.

1. What was your motivation behind starting a watch line?
I founded La Mer Collections after taking a year off of my design studies to travel overseas to Africa and Asia. I love souvenirs because once I'm back from any trip I can look at an object and dream of where I picked it up. I was so inspired by my time away that when I returned home, I wanted to design and create a line of watches that reminded me of my travels.

2. What is the meaning behind the name, La Mer?
La Mer means 'The Ocean' or 'The Water' in French and I love anything to do with the ocean, sun and sand. My best memories as a child are at the coast and even now La Mer Collections' offices are a few blocks from the water.

3. What was your inspiration for this collection?
This season I wanted to focus on colors that I found in some of my most inspiring moments traveling through Italy and Paris —paintings, beautiful sculptures and light at different times of the day. Additionally I just came out with a new face called 'The Chateau' — it's a hexagon shape, which blends all of the current watch case shapes into one. Each season I try to pair really simple and easy to wear watch faces with complex and unusual straps.

4. How do your watches stand out from the rest?
There is a lot of love and work in each watch! La Mer's leather strap production is all made in the USA and our focus is on beautiful, custom styles that speak more to a person's personality and experience of the product. We offer customization on our website and for each of our customers we try to offer bright dynamic styles that show color and personality.

5. Would you rather: go back in time, or see the future?
I would like to see the future! There are so many places to travel to, things to do and items to create.

6. What has been your favorite moment of all time?
My top two moments are walking into the new office space for La Mer this last summer and taking out canoe trips in Algonquin Park in Canada during the summer when I was younger.

7.Are you always: early, late, or on time?
Usually I'm about 5-10 minutes late (I am really working on this for 2013!) — there is always one last task to complete, or conversation that I'm trying to squeeze into my busy day.

8. How do you wear your La Mer watch?
I wear my La Mer Collections' watches with my favorite gold lions bracelet that my Aunt gave to me as a birthday gift From India — it's a good luck charm!

9. What is your favorite piece from the Spring collection?
I LOVE the Fuchsia friendship bracelet — the colors are inspired by a watercolor painting of the sunset. Also, the Navajo/turquoise charm wrap is a fave, the construction of the jewelry portion is new for this season, it is easy to wear but still really unusual.



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