When you think Italian fashion, you picture Prada, Cavalli, Dolce & Gabbana, Armani, or even the Donatella perched on a gilded armchair, you don't necessarily think jeans. That is until you meet Alessandro and Umberto Vendramin, two brothers hailing from a long heritage of textile know-how who launched nine:inthe:morning, a collection of women's denim handcrafted in Rossana Veneto, Italy.
