One of Australias most respected and loved fashion labels, sass & bide is the namesake label of Sarah-Jane Clarke (sass) & Heidi Middleton (bide). These best friends broke the rules, followed their hearts and today enjoy international success. The sense of free-spirited confidence & contradiction that defines their personal sense of style provided the inspiration for the initial denim collection and the incredibly successful East Village Hipster jean in 1999. Within two years the collection expanded into seasonal ready to wear, evolving from an underground phenomena in Australia to the runways of New York & London fashion week which gained the pair international recognition.
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