MUNSOO KWON attempts to steer clear of the traditional saturated menswear market, and build his designs based on neatly tailored modern silhouettes that are practical; yet maintain his own distinctive design. His aesthetic is faithful to proportions and carefully designed for an impeccable fit, while still using his unique detailing. Rather than overtly branding his pieces, MUNSOO KWON uses his signature split-open details on the back and special pockets on shirts to create a coherent brand representation.
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