Denim for Immortality Venus "Goddess of Love" in Royal

How To Determine Your Size
Sizing varies between brands and designers. Determining your body measurements will help more accurately determine your size. For tops, the common reference point is your bust measurement and, for bottoms, it is your waist measurement. These measurements are meant as a guide, not an exact guarantee of fit.

Taking Your Own Measurements
Bust: To measure your bust, run a tape measure around your shoulder blades and the largest part of your bust. Keep the tape measure underneath your arms. For the best accuracy, raise your arms as little as possible.

Waist: To measure your waist, run a tape measure around your natural waist, which is located at the thinnest part of your torso, directly at the bend when you bend to the side. If you don't own a measuring tape, our customer service will provide a complimentary one to you. They can be reached at 888-442-5830.

If you don't own a measuring tape, our customer service will provide a complimentary one to you. They can be reached at 888-442-5830.

Designer Sizing Versus Classic Apparel Sizing
Please note that designer sizing runs smaller than classic apparel sizing. When an item is listed as "runs true to size" (or large or small), it is always in reference to designer sizing, not classic apparel sizing. Typically, brands you find in a shopping mall use classic apparel sizing (Abercrombie, Gap, etc). Of course, even these brands vary.

Estimating Your Measurements & Determining Your Implied Measurements
We find that your actual waist and bust measurements accurately predict your preferred size approximately 75% of the time. In the case that the prediction is wrong, it is generally consistent. Therefore, if after trying jeans on you find that a size 27" waist more accurately predicts your preferred size than your actual measurement of 26", you should then use the 27" number to reference your size in the sizing charts.

You can use this same reasoning to estimate your size, if you already know your size in a brand or style we carry. Simply navigate to the jeans you know your size in on our website, then use the chart in reverse to determine your implied measurement. You can then use this measurement on brands & styles you are unfamiliar with.

Understanding Fit, Your Body & How it Affects Sizing
Most garments are only offered in one dimension of sizing (e.g. waist), but a number of measurements can affect fit and size, including waist, hips, thighs, butt, height, bust, and shoulders. When we feel like a piece of clothing is cut in a way that it may cause certain body types to size up or size down we will reference this in the fit guide. Based on this information and your understanding of your own body, you may then size up or down from the suggested size in the chart.