Since Spring 2005, Dagmar has been creating collections that focus on high quality trendiness and sensuality. Run by Kristina Tjader, Karin Soderlind and Sofia Malm, the Swedish label has earned worldwide acclaim and has received several prestigious awards. Arty Chic is its design philosophy, as it embraces colors, prints and patterns particularly found in the Art Deco period of the 20s and 30s. Many of its pieces are hand knitted or have added hand-made details, which adds a genuine one-of-a-kind touch. The label was named after the three sisters' grandmother , a tailor herself who inspired the girls to venture into the fashion industry.
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