Founded in 1989, BCBGMAXAZRIA is the vision of one man: founder, designer, chairman and CEO Max Azria. Named for the French phrase bon chic, bon genre, a Parisian slang meaning good style, good attitude, the brand embodies a true combination of European sophistication and American spirit. The collection is a resulting line of directional, sophisticated designs in the most luxurious fabrics. Celebrities such as Angelina Jolie, Sarah Michelle Gellar, Rachel Bilson and Eva Mendes amongst many others, are huge fans of the brand.
Bought this as a dress to wear to holiday parties & love it! BCBG does a great job with materials & it's a flattering dress that hides all the little bumps and imperfections. The dress is short and a little low cut - feel like I'm tugging it up at the top & then down at the bottom - so it's a little sexier than I was banking on, but I still loved the way I looked in it. Can't wait to wear it!
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