I purchased this hat in Shock, which is the pink color. I guess I thought it would be more "neon" but it was more like bubble gum pink. I found the cashmere to be of low quality...there were a lot of extraneous gray and white threads stitched throughout which took away from the color, really dulling it down...and overall quality of this hat. I returned it and have to say, it is taking a REALLY long time to get a refund.
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